Kia is finding inspiration from classic Nintendo games for its latest ad campaign.
The Korean automaker enlisted the aid of football legends Bo Jackson and Brian Bosworth for a new campaign that will air during NBC’s upcoming “Sunday Night Football” broadcast. As the NFL season kicks off this week, Kia has created two ads that are inspired by the classic Tecmo Bowl video game, widely considered one of the best sports video games ever created, even three decades after its release.
“At Kia, we are always looking to stand out, and using the Sorento to take football fans inside a beloved video game and bring two legendary players roaring back in all their 8-bit glory was an opportunity that was simply too good to pass up,” said Michael Sprague, chief operating officer and EVP, Kia Motors America (KMA). “Sunday Night Football has been the top-rated primetime show for five straight years, and after our football-themed advertising helped push Sorento sales up more than 13 percent in 2015, returning this year was a no-brainer.”