Kia Motors has been presented with an Automobile Journalists Association of Canada (AJAC) Car of the Year category award. The all-new 2016 Kia Sorento was announced as the winner of AJAC’s “Best New SUV / CUV ($35,000 – $60,000)” category during the organization’s annual award press conference.
The Sorento faced tough competition throughout AJAC’s week-long comprehensive testing period, known as TestFest, which occurred in October at the Canadian Tire Motorsport Park in Bowmanville Ontario.
“Kia Canada is thrilled with the category win of the all-new 2016 Kia Sorento, stemming from AJAC’s comprehensive testing program,” said Ted Lancaster, Vice President and Chief Operating Officer, Kia Canada Inc. “Facing fierce competition within its category, the Sorento’s victory is a true testament of the vehicle’s strong value offering to Canadians, modern design elements and high quality attributes.”
This prestigious award automatically qualifies the all-new 2016 Kia Sorento for consideration as the 2016 AJAC “Canadian Utility Vehicle of the Year” title, which will be awarded on February 11th 2016, at the Canadian International Auto Show in Toronto.