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Bessada Kia Reviews

Here's what some previous customers have to say!
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  We bought a pre-owned 2016 Kia Rio Ex from Bessada Kia and we just took delivery of this car. We were very well looked after by Icy George who showed us several cars and invested lot of his time with us, so we could finalize on the car we like the most. His service was excellent and he took care from time we entered the showroom (first time), till we drove our dream car from the showroom. The best part in this deal was that we were welcomed with open hearts by Marcella Bessada and Joe Bessada. It is a family based business that is driven with love and caring culture for their employees & customers. We were treated very royally like a family and never did we felt like a customer - now that just sold us out right!! Our personal thank you to Bessada family and Icy George in particular, for getting us our dream car and ensuring we drive a safer car on the roads. Hats off!! Truly an amazing experience and I recommend everyone including my own family & friends to deal with them. Please do not waste your time shopping for a car when there is a family of yours who is waiting to help you out there! Thank you with lots of respect to Bessada Kia! Benaifer & Vispy.  

Vispy Engineer

  Wonderful place to buy a car." Buying a car at Bessada Kia was like working with good friends, or even family. Our kids had a fantastic place to play and the sales team and owners were really nice to them and paid attention to them. We felt very comfortable throughout the process and would definitely recommend this dealership to others.  


  All work done and on time. Great" From booking appointment to drop off to service and when to be done. All was great. Even when I brought my 2nd Kia in and asked for service the same day. All was accomadated.  


  I decided to look at the Kia Niro, an electric hybrid. A lot of my friends have also purchased Kias recently, and my mechanic says they're good, solid cars. I went for a test drive and was so impressed with the Niro EX I decided to go ahead and get it. I've bought quite a few new cars over the years and Bessada Kia was by far the most knowledgeable and helpful team. The sales rep answered all my questions, and if he could not he went and got the technician from the shop to come explain. They went the extra mile to make sure everything was ready on pick up day. I'd like to thank Icy for being so wonderful. He is very enthusiastic about Kia! Pauline was terrific and made us feel welcome and at ease when finalizing the sale. We will definitely be back.  

Mary Coulston

  I got my new 2018 Kia Forte5 last Friday this is my 3rd vehicle bought at Bessada Kia and I could not have had a better experience. thank you Icy George and the entire team at Bessada Kia!  

Annick Gauthier

  Amanda was a pleasure to deal with. sincere, honest, upfront, and sourced answers she didn't have at her fingertips. I truly felt like she was a buying agent for me, rather than a sales person selling to me. We did the deal over the phone and she made it so so easy and always kept me informed regarding every step we were making. her information about the car and training us how to use the new electric car was Wonderful. I truly feel she is more than just the person that sold the car to me, she feels like a person that will stand behind the sale and my purchase to help me with anything down the road. VERY SATISFIED!  

John Hartford

  Just took delivery of my new Stinger from Bessada Kia; awesome ride! This was my first purchase from Bessada and I must say a very pleasant buying experience. Owner Joe Bessada and his team understand the art of first class customer service and integrity. From the time I walked through the door, I felt immediately at ease and was introduced to their product specialist, Icy George who immediately showed great interest in my needs (not his) which was refreshing to say the least. Icy is knowledgeable, forthright, has great energy and passion but most of all an easy going personality; I felt more like a friend than a customer. The whole experience from introduction, several test drives, negotiation and delivery was very satisfying. I highly recommend Bessada Kia and the "Ice man".  

Malcolm Bradshaw

  I walked into the dealership frustrated and upset at my current vehicle. It was at the point where something needed to be fixed every few months. I didn’t have any real expectations in purchasing a car at that very moment as I was in the process of rebuilding my credit. But I gave it shot, not wanting to pay for anymore repairs. Icy George sat with me and went through my options. At the end of it all I had the Bessada family going above and beyond to not only get me into a vehicle, but into a brand new 2018 Forte Ex+ Thank you so much Pauline, Misty and Marcelle. Your kindness and compassion to make your customers feel like family is truly one of a kind. Thank you also to Icy, for the helping hand. I highly recommend giving this dealership a try.  


  It was our first time visiting your dealership and I would like to express my appreciation for the warm welcome. I truly felt comfortable as we explore the different options on models, which drove us to develop purchasing courage.
I am positive my daughter will enjoy many happy years driving her new Kia - her first car. It was so nice to meet you and I know you will go beyond the extra mile to ensure our peace of mind and satisfaction. Many thanks to you and Eddy. May you be blessed always, Kind regards  

Glory & Nirvani Chowtie

  What really separates this dealership from the others is how you are treated. You can buy a vehicle at a lot of places, but here you genuinely feel valued. The dealership is family run, and the family has strong values and beliefs that run through their business. It seems so rare to find and is deeply refreshing. Some dealerships seem to like to play fast and loose with the numbers, but here they are transparent. From the first time we walked in, to the moment we drove the vehicle off the lot, we felt appreciated and that we were being dealt with honestly. I can’t speak highly enough of both our sales rep Eddy and manager Marcelle. Go visit them if you’re in the market for a new vehicle.  

Rob Tyo - May 25/18

  Excellent customer service. Every staff member i met was a blessing to me. Very pleasant and ready to assist me, whether it's for just answering a question or offering a coffee or tea to me. This is the second time i bought a car from Kia. I met with Icy George Product Specialist. Icy took special care with giving every detail concerning with purchasing my car. The heart, love and care that went into this transation was unbelievable. He was not only selling, but he was serving as well. Most people hear the word "serve" and right away they would put a negative spin on it. The truth is many great leaders are people serving other people. Icy also introduced me to the owners Joe and Marcelle who was very kind, loving and friendly as usual. Everyone i met was very kind and pleasant and treated me with respect. I recommend Bessada Kia of Pickering ON to anyone who is thinking of buying a car. There is something wonderful about that family. Thank you for such a wonderful experience.  

Martha Forbes - March 05/18

  Amazing service at this location. Marcelle and Joe treated us nothing but the best. Very welcoming and warm feeling. Eddy was amazing! So nice and made me feel comfortable throughout my experience.  

Chantal Cormier

  Amazing customer service and just overall a great experience. Misty is always attentive to my calls when making an appointment and Tony the mechanic is so friendly and has helped me resolve every concern i have had since I got my car. I can't thank them enough. My first and only car has been from Bessada Kia and the Owner Joe is always friendly and happy to see me when I stop by. I am part of a family business myself and this dealership captures what is special about a family run business. Can't recommend Bessada Kia enough!  

  Excellent customer service experience from Amanda Volpe! I now have 2 amazing Kia' s with her help and that of Marcelle and Joe Bessada!! There is no better feeling then enjoying any amount of time at Bessada Kia. The family friendly environment is what makes dealerships like this one stand out. Highly recommend this location and the Kia brand. Will definitely be returning for future purchases and scheduled maintenance as I am currently. It's the personal touch, the little things, the extra care and genuineness that will always stand out loudly.  

Daniel Callaghan, 26th of October 2017

  This was a great experience, I first asked my question over the chat session and the next day Amanda Volpe contact me to show me the details about the new Rio5 and Forte and how much i would pay. And the way she assist me during all the process including Marcelle, my wife and I felt so special, no pressure at all, it was like asking a friend or even a family member for help. Thanks you Amanda and Marcelle, Go and Experience it for yourself  

Patrick M., 24th of October 2017

  You(Marcelle) are the most wonderful person we have met in a long time. All of us think of you very highly - you made us feel like family. If there was more than a 100% score, you all would surely deserve that. Zeenia (My daughter) loves her Forte 😍 . Have a lovely day. Warmest regards  

Falak, 22nd of October 2017

  I want to thank Ryan for making the entire experience of buying my 2017 Soul memorable. Pickering Kia went over and above! I thank the entire team for making me and my family feel welcome and appreciated. This is my first brand new car in 25 years, I love my new Orange Kia Soul!  

Pamela D, 8th of August 2017

  I am glad I chose this dealership. The entire staff could not have been more great. The entire process was so easy. Shawn our sales guy, was very professional and informative. The owners were so good with us...very welcoming. The financing manager"Michael" was really easy to talk to and worked out something better than expected. Overall, ... just Thank you everyone at Bessada! Looking forward to doing business again with you in the future.Cheers  

T. Ward, August 2017

  What a terrific team at Bessada Kia! I walked in on Friday and talked with Ryan, and drove my brand new car away on Monday. The process was smooth, the negotiations very fair and I am really satisfied. I cross-shopped so many vehicles (hey, thanks everyone for the test drives!) but I am very happy I went with the Sorento SX. I would recommend anyone looking for a car to visit them. Time for a road trip!  

Stephen, July 2017

  We were very pleased with our recent purchasing experience at Bessada. From initial contact with product specialist Icy George (who knows his stuff), to Shawn Sun (who put the deal together for us) to delivery from Icy (that was fun), it was an all round pleasure to deal with the team again. We keep returning to Bessada Kia (this is our third Kia vehicle) not only because we like the brand, but the overall experience from shopping for a new ride to regular servicing at this dealership is friendly and unpressured. Gotta love that!  

Pam & Byron Auburn, January 2017

  It was an amazing experience at Bessada Kia, I had recently started thinking of buying a new car for myself and I decided to go to the Kia dealership to get more information. I was in complete awe by the service that I received. This has been the most genuine experience I've ever had at a dealership! The salesman, Eddy, was very knowledgeable, helpful, and overall easy to talk to. I was even more impressed with how collective he was about making the sale, he did not make me feel pressured at all. In fact, he held this pride in the product that made me believe that it would be the best suited car for me. He always made sure that I felt comfortable, and had me truly believing that he had my best interests at heart. This was a genuine experience that I would gladly recommend to anyone looking to buy a new car. Special thanks to the owner Mr Joe and to Mrs Marcelle for the best welcome and greeting ever, you should be very proud of your successful business and your professional staff specially the awesome Eddy.  

Michael Ekladios

  I had a great experience dealing with Andrew Cahill and JP (manager) at Bessada Kia. Before i started actively looking for Cars I stumbled upon Andrew in the Pickering Town Centre while They were having a sales event in the Mall. I wasn't ready to talk about buying the car just there and then, but I left my contact details with Andrew to contact me. And surely Andrew contacted me a week later to set up an appointment to come in and test drive the 2016 Soul Ex+. It was a nice little car but I wasn't settled yet... I really wanted a Sportage, not knowing that the price was only 2000 more than the Soul! I was settling for the Soul. I figured the sportage would be slightly outside of budget... But it was only 2000 more for much more Car (literally and figuratively). Having visited another Kia location and other dealerships, one thing i can certainly commend Bessada Kia on is printing out a sheet of paper with all the numbers so I can get a wholistic view of exactly what I am paying for, should I choose the buy the car. Andrew did it up for me right there on his computer. The other Kia location and other dealers scribbled some numbers down on a piece of paper which only gave me the monthly total that I would be paying for how many years, but never a breakdown, no idea of what admin fees are, tax, anti theft cost nothing ... Just "here is the monthly payment". And if I chose to buy the car, then they would do it up on the computer... What!? I commend Bessada Kia on giving you the breakdown from the very get go. I should have an understanding of how my money is spent. Thumbs up. Four other dealers I went to, including another Kia location did not do this! It must be a sales trick... I had a pleasant experience working with Bessada Kia, everyone was friendly and accommodative, I didn't feel like "just another customer". I appreciated that. I sealed the deal with JP the manager and he seemed very honest, humble and willing to negotiate. When it was time to pick my car up Andrew came and got me himself and sent me off with my Kia. :) I got my 2017 Pearl White Sportage LX and I love her. :) Cheers  

KTina Mcp.

  First new car of my life and it was a great experience!. Staff was friendly and customer oriented. Special thanks to Eddy and Joe!  

Sharon Coldwell

  Dear Marcelle,

Many thanks to you and Joe for making the purchase of our beautiful Rondo such a positive experience. We do appreciate the attentiveness, friendliness and kindness of your staff and yourselves and will tell our family and friends of the Bessada dealership, which is for Eino and myself like coming back to family.

Thanks too for the fun pictures Marcelle, as we now have a memento of our wonderful purchase.  

Joan Loponen

  I am glad I chose this dealership. The entire staff could not have been more great. The entire process was so easy. Shawn our sales guy, was very professional and informative. The owners were so good with us...very welcoming. The financing manager"Michael" was really easy to talk to and worked out something better than expected. Overall, ... just Thank you everyone at Bessada! Looking forward to doing business again with you in the future.Cheers!!  

T Ward

  I had a a great experience with Amanda Volpe. The whole team was great. Very customer oriented. I recommend anyone to Basssda Kia. So happy with my 2017 Sportage. It was a great experience and very happy with my purchase. Thanks for everything Amanda and the Bassada kia team.  

Laura Evelyn

  From the moment i walked into the dealership i was made to feel like part of the family. The sales interaction with Icy George and the rest of the sales team leaves you with the belief that at Bessada "the customer is king". Thank you Icy for going above and beyond.  

E. Martin

  The slogan that your dealership of being family oriented is a fact. I have been very fortunate that I had a chance of getting my vehicle repaired at your Service Center. The service staff specifically Mr. Gurdesh and the gentleman who dropped me home, Mr Otis, are very professional and polite. It was my personal experience that after visiting other dealerships, I could not have come to a better one. My sincere appreciation to Ms. Misty and Mr. Alexandra, for training his staff very well and also stepping in when needed to complete the repairs, so that customer does not suffer. It would not be fair for me to also mention your Sales staff, Mr. Ice, who has the patience to explain and clarify every aspect of the vehicle I was interested in. Kudos to your dealership and please keep it up. I sincerely hope this dealership will keep up the good work!!  

Best Regards,
Vinay S.

  We just bought our Forte from Bessada KIA and experienced a wonderful service from the sales team. The entire staff is very friendly especially Amanda made the deal very comfortable and easy for us. Besides our new car we loved the courtesy and ambiance!  

Maryam Saeed

  I just had my first time buying a new car experience at Bessada Kia. I thought I would just take a look at some newer vehicles since I needed a replacement for my VERY old Honda. Right when I walked in, Eddy Wahba came over and greeted us with a smile. Right from the beginning, Eddy took the time to fully explain things to me whether I had questions about car itself, or how the process of financing works. Since I've never bought new, Eddy ensured that I felt comfortable and confident in making a decision. When it came down to choosing a vehicle that suited my lifestyle, we decided the Rio would be perfect. Eddy knew everything about that car - EVERYTHING! Truly a Kia product expert.

All my questions were answered and even though I never made a decision that first trip, I felt very supported in my experience and looked forward to my return. Alongside Eddy, I was impressed by the finance personnel Michael in how he took care in my purchase and ensured all of the information was professionally recorded. All in all, I am so very happy that I chose to go to Bessada Kia versus other dealerships because they care - they care about you and they sincerely want to put you in a car that is absolutely right for you in every way. Thank you Bessada Kia & Eddy!!  

Samantha Rideout

  Good Morning!

My name is Tania Arena and I wanted to share my amazing service story at your dealership. I was uncertain who to email - please do pass this on to whomever and feel free to use as a testimonial- YOUR DEALERSHIP DESERVES IT!!!!

On a Friday afternoon in August I was driving from Toronto to Port Perry. My 'check engine' light came around Pickering. I pulled off the highway to take a back road . I pulled into the dealership with two kids under 6 and my sister in the car. At the service desk i was prompted to wait and someone would be out to diagnose.

Toney Alexander was amazing. He swiftly came to my car and diagnosed the issue as a non issue and took the time to explain to me in understandable lingo! he was kind and warm with my kids and a true man of service.

What an asset you have-never let him go!!!!

We have just bought a house in Stouffville and will need a new car (I am thinking a Soul)-and believe me-I will drive the extra distance to buy with you!!!

Job well done and 100 thanks to Toney Alexander!!!!!  

Tania R.

  I just wanted to take a moment to say that Toney in the Service department really deserves to be recognized for his excellent customer service and mechanical skill. He is patient, knowledgeable, and kind. I hope that he is treated very well!  


Shaun G. :)

  Hi Marcelle

Thanks for the note and the picture. We appreciate it. I thought I'd give you a couple of comments.

You no doubt know that we had a tremendous amount of choice in selecting our car, from the make, the model, lot's of 0% financing, just a ton of options. We picked the Sportage and don't get me wrong, we do really like the car, but at the end of the day, the vehicle itself was almost secondary. I'm fairly sure now that even if we bought the same car at the same price from another Kia dealer, we would not have been as pleased. From our first "cold call" that Amanda took to dealing with Joe, we were pleased. We felt like we mattered. I deal with a lot of suppliers in my job and with a lot of different clients and people buy from people they like, without a doubt, and we like your team. You have done a great job fashioning a team that customers can feel good about, in a field where (let's face it) the reputation of a car salesperson is not stellar. You should be proud. Both Joe and Amanda were very good to deal with and we honestly did not feel the traditional pressure to buy (like we did just a day before at another dealer). BUT, the icing on the cake for me personally was the effort you yourself made to meet and make Barb (and later me) feel comfortable. That was so important to her, I want you to know, and you might not be aware of it, but it made a huge difference. What is important to Barb is even more so to me, even though her name is not on the bill of sale, she was an important part of the decision, and she felt that she mattered to the owner of the dealership, something we don't see every day.

We unfortunately won't give feedback on facebook, etc as we do not use facebook, trust you understand, my comments above are my feedback.

I will respond to the survey and just so you know (I told Amanda this) I traditionally never give a 100% rating to anyone for anything, not even my own staff, because no one is perfect, not even me.....and there is nothing that you need to "rectify" so to avoid this and given the circumstances under which the survey is scored, you will see 100% from me.

All the best to all of you and continued success.  


  I just picked up my 2015 Sorrento last night and I just wanted to again express how amazing the whole experience was! From the moment that I received a phone call from Seth to come in for a test drive, to the minute I drove off the lot in my new car, I felt like I mattered. Seth is amazing! He made me feel as though I was the only customer in the world and that he wanted to make sure that everything was done right. I felt safe, and trusted that he was looking out for my best interest at all times. Thank-you so much!!  

Sara B.

  I want to thank Ryan for making the purchase of our Kia Soul such an exciting experience. He even decked it out in lots of balloons for our daughter when we arrived to pick it up. Ryan made the whole process less intimidating than our previous experiences at other dealerships. Thank you again Ryan & Basseda Kia!  

Leanne D.
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